Copyright and Other Issues Regarding Digital Media and the Internet

In the old days when you wanted to buy your favorite artist’s new album you would head to your local record store to buy it. The artists and record label would each get a cut of the profits. But today more music fans are opting for 99 cent downloads or streaming free music on-line. Obtaining a new track or album is just a click away with iTunes, subscription services like Spotify, free Internet streaming sites like Pandora, or even YouTube where you can watch music videos. For most of us, at least for myself, downloading music is a favorite activity when on the Internet. Downloading music and other media files from the Internet may make it conveniently available. But does it have a negative effect on the music industry? Does it affect the earnings of the artists? What are the pros and cons of downloading music? There are a lot of questions revolving around the music industry and the advances of digital media technology. I will explore these questions and attempt to answer the big question of whether downloading, both legal and illegal, is a real threat to the overall music industry? The pros and cons of downloading music can be explored based differing criteria, with the most controversial being whether the downloaded music is legally acquired. Since Napster, the first peer-to-peer file sharing network, made its debut in 1999 and subscription and pay-per-download technology like iTunes exploded, debate has grown concerning the logistical, ethical and financial repercussions of downloading music. The main argument that record labels make about the advancement of digital media technology is that downloading music gives rise to copyright and piracy issues. When one uses the copied versions of these files, they are indirectly encouraging piracy. When downloading such media files, it does not go for the purchase of the original copies of music, which results in a violation of copyright law. According to the Recording Industry Association of America (RIAA), 30 billion songs were illegally downloaded between 2004 and 2009 (Adkins). Even with sites like iTunes offering legal downloads, peer-to-peer file sharing still runs rampant. Thus, illegally downloading music is believed to have a significant impact on the music industry resulting in a loss of profits and jobs, and changing how music is delivered to the masses. The RIAA reports that music sales in the United States have dropped 47 percent since Napster first debuted in 1999. The availability of free music has cost the music industry $12. 5 billion in economic losses (Adkins). To make up for some of these losses, the music industry has filed lawsuits against individuals who have been found to have illegally downloaded music. In some cases, individuals have been sued for thousands, if not hundreds of thousands of dollars. The problem is, when one illegally downloads music, they aren't just hurting music executives, who are often stereotyped as greedy businessmen exploiting the creativity of the musicians; they are also hurting the musicians. The huge popularity of illegal downloads is changing the music industry, reducing the incentive for musicians and labels to develop and finance new projects. Singers and bands are the public face of the music industry, but creating, recording and promoting a song takes a large team of people. As record companies have seen their profits decrease, they have had to cut positions they are no longer able to afford. This includes artists as well as engineers, songwriters, producers, and technicians. The RIAA reveals that more than 71,000 jobs have been lost as a result of illegally downloading music (MacMillan). The bottom line is that every piece of music downloaded without payment steals money that should be going to the musicians who created the music. Lastly, it is often left out that by downloading media files, it loses its originality. Though downloading makes it easily available to the masses, it also makes it spread far and wide. Something that is very easily available is considered to be of a lesser value therefore devaluing their art. On the other side, digital media is convenient for users, as they can obtain music and movies, save it to their computers and potentially transfer it to CDs or iPods without ever leaving their homes. It can also be done from anywhere with an Internet connection, and at any time, in contrast to music purchased at a traditional store. You can obtain potentially hard to find tracks without needing access to a well-stocked store. Access to older music can allow the producer and artist to continue to make money for paid downloads years after the release of that album. New advances in technology and digital media allow users to select specific tracks that they want, instead of requiring them to purchase an entire album. This encourages users to download more because they feel they are getting a better deal. It allows artists to gauge the audience's response to individual songs; this feedback may be used to guide future ongwriting (Borland). Digital media downloads represent a cost saving over traditional hard copies because customers are not paying for packaging, store costs and additional charges. It can also represent a cost saving to the artist, as they may be able to market directly to the target audience instead of through a promotions agent. Lastly, and most importantly, without downloading, streaming, or file s haring the person may have never heard the music for which they are listening to. The biggest problem a band has is getting its music heard. For years, the music industry was confined to four multinational corporations that dominated the revenue stream of 70% of the music coming in, and four or five radio conglomerates that controlled what music was going out. Now all that has been broken up into millions and millions of little subcultures and niches that are serving small, really dedicated communities (Warila). Listeners may not necessarily pay for that one song or the one album, but if they're intrigued enough, they're going to start following an artist or band. They show up at a show, buy the merchandise, or buy the next hard copy of the MP3 they just downloaded. Once an audience is there, there are all sorts of moneymaking opportunities. What seems like a long time ago, live music once felt threatened by records. And then later, recorded music felt threatened by recordable cassette tapes. Now record labels feel threatened by downloading, streaming and file sharing of music. Every time these technological advances came along, the people invested in the music business at the time took it as a threat to their business revenues. While record sales have decreased dramatically compared to what they once were, every technological advancement throughout the music industry’s history has actually exponentially increased the desire for music. The same is true today as more people are listening to more music than in any other time in history (Adkins). And now it comes back to whether the downloading of digital media files, legally and illegally, are real threats to the overall music industry? The introduction of Napster and illegal downloading has helped usher in a new era of digitally accessible music defined by online distribution and has therefore impacted the way the music industry must market and promote its artists. After thoroughly researching and analyzing the effects caused by digital media and the Internet, I believe it is time for the music industry to make their own advancements just as technology will continue to do so. It is futile to try and get rid of what has become of digital media and the Internet. Record labels are wasting very valuable resources and time by spending large sums of money to find and pursue people in a court of law, who are illegally downloading media, the majority of which will never be able to pay off their charges. While I hold the upmost support towards respecting the integrity of one’s work, artists and record labels need to view the illegal downloading and file sharing of their media in a grander scheme of the industry. Not one specific artist or company is being singled out to lose money through illegal downloads. It is a technological advancement that has reshaped the music industry landscape and affects them as a whole. Rather than clinging to an outdated system, record labels and major media companies need to put their resources and focus into exploring all the new possibilities created by these technological advancements. By adapting to this new music industry landscape, these media labels and companies can generate new revenue streams to make up for their perceived and actual losses. To expose its artists to a wider audience and recoup revenue, the music industry has already had to develop and implement new tactics, such as digital licensing music to sites like YouTube and Pandora (Warila). The music industry will need to continue to create such ideas if it wants to grow. In regards to artists, rather than relying on media conglomerates for distribution, now they will increasingly go into business for themselves and in control of their own products. This will allow for artists to maximize their profits in a very competitive market. The concept of allowing music to be streamed and downloaded for free will only further their own growth and expand their audience base. I recommend that instead of combating the realities of the modern era, congress should instead recognize that markets are increasingly changing. Technology and media will continue to grow regardless, weave around the obstacles, and find a way to succeed just as it did for digital media regarding file sharing and illegal downloads. I believe that it is time that everyone moves forward and changes with it.

Laboratory Techniques & Measurements Essay

Laboratory Techniques & Measurements Objectives: Become familiar with several important laboratory techniques. Gain proficiency with some of the common measuring devices used in a chemistry laboratory. Determine the volume, mass, length, temperature, and density of objects and liquids 1. Length Measurements: Object Length (cm) Length (mm) Pop Can 12.0 120.0 iPhone 11.7 117.0 TV Remote 16.3 163.0 2. Temperature Measurements: Hot water from tap (⠁ °C) –  47 Boiling Water (⠁ °C) –  61 Boiling Water after 5 mins.(⠁ °C) –  73 Cold water from tap (⠁ °C) –  15 Ice Water (⠁ °C) – 6 Ice Water after 5 mins. (⠁ °C) – 4 3. Volume Measurements: Test tube volume (mL) – 10 Number of drops in 1 mL – 9 Pipet volume (mL) – 4 4. Mass Measurements: Object Estimated Mass (g) –  7.8 Actual Mass (g) –  9.2 5. Density Measurements: Mass A Mass B Mass A-B Object Graduated Cylinder + Substance Hypothesis on Salt Compared to Water: The salt solution will have a greater density than pure water as the substance mass is lager. 6. Densities of Irregular Objects: Mass A Mass B Mass B-A Object Graduated Cylinder Volume (mL) Graduated Cylinder + Object (mL) Object Volume (mL) Object Mass (g) Density M/V Metal bolt Water Displacement Method Questions: A. Some reasons for the water not boiling at 100⠁ °C could be: different temperature settings, not allowing enough time to fully boil and experimental error. B. 102⠁ °C-100⠁ °C 99.2-100 100⠁ °C 100 2-0.8 100⠁ °C 100⠁ ° 0.02 X100%-0.008X100 =2=-0.8 C. Height= 3.6, Base=4.21, Width= 1.17 Volume = bXh/w 4.21X3.6/1.17 = 13.31 Density= mass/volume 21.3/13.31 = 1.6 D. Density= mass/volume 19.30=26.15/V -26.15X19.30=V -504.69=V V=504.69 Conclusion: Some new things that I learned from this lab are experimental errors can drastically effect the outcome and adding a substance such as salt to water will increase the density of water. I believe I did meet the lab objectives because in result of this lab I became familiar with lab techniques, gained experience using lab measuring devices and I learned the volume, mass, length temperature and density of some objects and liquids.

Parental Communication Initiative as An Answer to Most of the Social Essay - 1

Parental Communication Initiative as An Answer to Most of the Social Issues - Essay Example Talking about such topics should not be made hard especially when parents open up the communication lines with teenage offspring. If parents can talk to these teens, maybe the 2008 statistics where18% of who commits abortion is teenagers would have been lower (Jones, et al, 5). Presently, efforts are being made and 82% of parents are already taking time talking to their children about sex and sexuality according to the Planned Parenthood website. This may be the factor which can decrease the number of teenage pregnancies over the years. Numbers will not go down instantly though there will be changes. Same goes for those teens with different forms of vices and abusive habits which can affect not just the physical aspect but also the mental and social aspects of life. Parents should be the guide to the children especially those on the teenage years where a lot of changes do happen not just physically but almost the totality of a teenager’s personality. This is not to blame parents for the mistakes of the youth, yet this may awaken parents of what can be done for the improvement of humanity. Parents should also set an example to these teens on how to properly lead their lives. Sometimes children see parents having vices. When they reach their teenage years and more independence is experienced and practiced, these teenagers may have the perception that these vices are allowed and can be done which should not be the case. Something needs to be done to break the chain and improve the lives of those teenagers who will be future leaders. Things can still be changed and parents can still make it a point to talk to teenage kids every now and then. Teenagers have the tendencies though of being hard headed.

Grammatical Features of Definiteness Essay Example | Topics and Well Written Essays - 2500 words

Grammatical Features of Definiteness - Essay Example Secondly, numbers which occur in plural and singular. Lastly, the gender Category, They usually take values such as the masculine, feminine and the neuter (Smith, Teschner and Evans, 1994). Frequently grammatical categories are usually misunderstood with lexical categories. This Are nearly the same as parts of speech like the nouns, verbs and the adjectives. Categories may be brought about and referred to according to meanings they portray. For example the category of tense(s) usually show time in which activities took place for example, did a certain action occur in the present (now), past (a time before) or future (a time to come).They may be structured in words by use of inflection (a change in the number of words a word that reflects a change in grammatical function, Oxford Dictionary.) In the English grammar, the number noun is always leaving the noun without inflicting it, this is if it’s singular. For words which are in plural, the suffix-s is added. This not the case w ith all plurals, because some nouns have irregular plurals. On the other hand, a category may not be marked on the item to which it pertains. They are shown only through other features in grammar of a sentence. Always they are shown through agreements in grammar. A good example to illustrate the above point would be: The number of nouns may not be marked on the noun itself if the noun does not inflect as in the regular pattern. Instead they are shown in the agreement between the noun and the verb. Singular nouns usually use ‘is’ while plural nouns take are. For example: In this case the noun sheep does not inflect according to regular patterns. In other cases the number can be reflected both in the noun and also by the agreement of the verb (Smith, Teschner and Evans, 1994). For example; However, where a number of nouns or verbs are not manifested anywhere in the surface form of a sentence.

Article critique Example | Topics and Well Written Essays - 500 words - 5

Critique - Article Example The aim of this article is to highlight how the endoscopic method can help in identification and treatment of sub-gingival calculus. Although the endoscopic technique is viewed as an efficient device in periodontal disease, it has some shortcomings that cannot be ignored. For example, the results of Michaud et al. showed that the endoscope does not give any benefit in root planning and scaling procedures in tooth rootedness (Osborn et al., 2014). The technology of periodontal endoscopic has provided a solution to various problems associated with ordinary detection of calculus, and gives an option in the clinical setting. The technology enables the sub-gingival video image to be exhibited on a proximate detector. As stated by Osborn et al. (2014), the image can be magnified 24x to 48x their real size, relying on the position of the lens and the object under observation (p.230). The article demonstrates how the device can be used for a clear view of sub-gingival calculus. The research was a clinical experiment. It was conducted to compare results of periodontal with and without the help of periscope in patients with periodontitis sites. The statistics were analyzed in a descriptive way of standard and mean deviation. The results were scrutinized to permit differentiation of 11-12 ODU explorer calculus and periscope. The level of calculus was examined utilizing the Endoscopic Calculus Index that was developed by Checchi et al. (p.231). In order to preserve the similarity in calculus indices, the tactile calculus detection using 11-12ODU explorer, employed a revised version of the index. The patients were given two appointments; six and eight-week re-evaluation sessions. The findings proved that the periscope detected many sites that could not be revealed by the explorer. The results of endoscopic revealed a decrease in surface area of the calculus compared to tactile explorer alone. Moreover, the endoscope made it easier

Diagnosis of United Parcel Service Essay Example | Topics and Well Written Essays - 1250 words

Diagnosis of United Parcel Service - Essay Example 3). In line with this matter, managers and/or organizational leaders will have to brain-storm with the purpose of developing an intervention plan that will effectively solve a particular organizational problem. In the absence of conducting organizational diagnosis, business organizations are unlikely to be able to determine organizational problems which serve as a bottle-neck within the organizational functions. 1 Force Field Analysis (1951) is simple to understand and easy to use since the model enables diagnosticians to identify environmental factors that can either drives or restrain the organization from achieving its goals. By going through the process of identifying and eliminating the restraining factors, managers will be able to ensure that organizational goals remain attainable within the shortest possible time (Falleta, p . 5). Aside from complementing the SWOT analysis, the use of Force Field Analysis makes it easy for diagnosticians quantify the available resources and facilitators that can affect the organizational performance (Austrac e-learning). However, this model is limited in addressing factors related to business structure and human resources such as customs, habits, attitude among others (Austrac e-learning). 2 Just like the Force Field Analysis, Leavitt’s Model (1965) is also easy and simple to use. By identifying and analyzing the four factors known as: (1) organizational structure; (2) technology; (3) people; and (4) tasks, diagnosticians can easily determine factors that negatively affects the efficiency of the organizational flow. (Falleta, p. 6) The only difference between the Force Field Analysis and Leavitt’s Model is that Force Field Analysis focuses on analyzing environmental driving forces whereas Leavitt’s Model identifies internal variables. 3 Also similar to Force Field Analysis, the Open

Reflection Assignment Example | Topics and Well Written Essays - 500 words - 1

Reflection - Assignment Example I remember when I started learning English it was not that easy for me to get hold of it since I came from an Arabic background. However, had my mom not made sure that all the siblings spoke to each other in English, my speech wouldn’t have been the way it is. Hence, the maintenance factor came in which helped me continually polish my language skills. I also agree to Baker when he says one of the reasons for acquiring a second language is to make you culturally aware. I remember when I moved into college it wasn’t really that difficult for me to get along with other students since I had a pretty good understanding of the English culture and the language itself. However, I noticed how people who weren’t really familiar with the English language and culture found it very difficult to get along with the local students. It’s inspiring to see how Baker has put down in words a lot of thing that I have experienced in real life. Being a bilingual and aware of the local language of a country also helps you a lot in getting selected for a job. Baker has correctly mentioned this point in his book by saying that acquiring language helps a lot in career in employment. Not only the employment factor but it also helps a great deal in communicating effectively with foreigners while closing trade deals etc. I can totally connect the dots here to my own experience. I remember how one of my cousins raised in Arabia found it very challenging in finding a proper job in out country. Not that he wasn’t good at academics or anything but most of the potential employers told him the only reason they are hesitant about hiring him is that he isn’t familiar much with the English language and they believe it might some how hinder his performance at work. I believe going through Baker’s â€Å"Second Language Acquisition And Learning† has not only conformed my beliefs as to what I think of being a bilingual but it has further

Governmental Crimes Research paper Example | Topics and Well Written Essays - 1750 words

Governmental Crimes - Research Paper Example The increasing rates of governmental crimes are often neglected by the policymakers intentionally or unintentionally. It should be noted that governmental crimes do not only involve the national constituencies where nation faces the influences but it also crosses the borders and creates transnational influences (Rothe et al., 2006). This paper focuses on the discussion of governmental crimes, the implications of such crimes and their scope. It also recommends various ways to curb the issue of governmental crimes. The conventional crimes have been widely considered by the scholars, researchers, governments, policymakers, law enforcers, social workers and public representatives. The impact of such exposure and importance given to conventional crimes may be a factor which resulted in huge reduction of those crimes. However, the governmental crimes are often neglected by the authorities as well as the public (Rothe & Mullins, 2006). The reason may be lack of knowledge among general publi c but the impact of governmental crimes is larger and more extensive than conventional crimes. The influence of exposure to conventional crimes and increasing pressure by media, public and other groups influenced the policymakers and regulatory bodies to divert their attention towards resolving the conventional crime issues. ... The 20th century governmental crime incidents are real life examples of the effects this ignorance has caused. The Nazi Germany, Maoist China and many other such events which had devastating impacts on people, society and the states. Genocidal actions (in case of Bosnia and Rwanda) of tribunals were one of the major steps taken to curb the issue of governmental or state crimes in the late 20th century. The matters associated with Afghanistan, Iraq, Palestine etc. also gave rise to the objection on the massive usage of mass destruction weapons. There are many opponents of America, Israel and other nations who qualify these states as criminal due to the policies and activities that led to the invasion of less powerful states. All these cases are clearly lack of controlled authority over the actions of nations involved and had transnational effects. However, there are a few criminologists who sought these issues as worth mentioning and debated on them (Mathew & Kauzlarich, 2007). Govern mental Crimes should be debated about and controlled for the reason that Governments are generally believed to enact and impose laws. They are responsible to maintain a sound law and order situation and prevent crimes in the state. The body that is responsible to prevent crimes from occurring should not be involved in that act itself. The history of governmental or state crimes is old enough to associate it with the emergence of states themselves. Chambliss () asserted during the presidential lecture almost twenty years back and claimed that economic and political well being is so important to the states and governments that they often go beyond the borders set by them in the form of laws and regulations. The basic theme was to put forward the idea of violating one’s own laws

Developing a Business Model Essay Example | Topics and Well Written Essays - 500 words

Developing a Business Model - Essay Example The company should allocate at least 50 percent of future American capacity to small and medium-size cars, so that it can adapt to what is turning out to be a permanent transition to a smaller and more gas-efficient cars. The company should also develop and incorporate flexible body shops in all its American assembly plants to facilitate quick response to evolving consumer needs (Trompenaars and Coebergh, 2014:47). In addition, it should make its entire engine and transmission plants flexible and able to manufacture different combinations of engine and transmission series. Between 2009 and 2011 Ford announced 4 more plant closures as well as its intent to sell or close 4 ACH plants that were remaining. It is imperative for the company to aggressively align its manufacturing capacity to actual demand. Regarding suppliers, the firm should work very hard to boost its US based supply operations, which represent eighty percent of its North American acquisitions. The firm should implement several business practices with its suppliers, aimed at maximising collaboration, supporting data transparency and expanding the capacity of business with desired suppliers, while enhancing its business model to make it m ore sustainable (Schein, 2012:53). The company should also be able to lower the total number of its production suppliers who qualify for significant sourcing, with more reductions to take place in the future. The company should pay special attention to enhancing its women and minority suppliers – which currently represent roughly $4 billion of its yearly $35 billion of acquisitions from American supplier bases. So far, consolidation initiatives have led to, and will lead to, more business for its chief suppliers which will maximise their financial strength. Regarding dealers, Ford currently has too many at its current and forecasted future market share. The

Can country risk analysis be quantifiedShould CRA be quantified Essay

Can country risk analysis be quantifiedShould CRA be quantified - Essay Example These samples of observations help analysts to develop a statistical function which is open to probability analysis. Most of the events which are individually investigated by country risk analysis will come down closer to doubts rather than clear statistical risks. This drives the analysts to build risk channels from judgmental or theoretical foundations and may not be probabilistic. Country risk analysis depends upon the basic principle that increasing instabilities in social, political or economic components augment the risk of a deficit in the anticipated payoff on an investment. Imbalances in a particular risk factor represent one or more risk classes. Mapping all the elements at proper level of control produces a general assessment of venture risk. The structure of mapping varies with the type of investment giving rise to an imbalance in a given factor creating different risks for different investments. Unfortunately there is no all-inclusive theory which can guide the procedure of mapping the process in a country risk analysis (Sabal J., 2002). Country risk services build their risk measures with the help of an assorted mix of socio-political or economic indicants established on the choice of standards. These standards are developed out of analysts’ knowledge, experience and judgment. The services generally merge a range of factors indicating real and possible imbalances into a complete risk assessment which applies to a wide range of investment classes. Analysts have separated country risk into 6 major categories. But many of these categories overlap each other. Although most of the risk analysts do not agree with this list; these 6 constructs can be seen in risk ratings of virtually every service as seen below. Yes, country risk has to be quantified. The quantification of a country risk will help the investors to calculate the cash flow out of their investments. Investments can be based on

International studies Essay Example for Free

International studies Essay 1. Business and Economics WEEK 4: Theories of International Trade and Investment 2. Mercantilism is a bankrupt theory that has no place in the modern world. Discuss. 3.   Mercantilism a country should maintain a trade surplus, even if that means that imports are limited by government intervention. Bankrupt theory because: – Inconsistent with the general notion of globalization. †¢ Eventually, a country will find it difficult to export if it imposes oppressive quotas and tariffs on its imports. – Consumers in the mercantilist country suffer. †¢ Denied access to either â€Å"cheaper† or more â€Å"sophisticated† goods from other countries. 4. Is free trade fair? Discuss. 5. Trade theory suggests that specialization and free trade benefits all countries. However, a case can be made in some situations for imposing trade barriers. E.g.: – Infant industry argument – National security 6.What are the potential costs of adopting a free trade regime? Do you think governments should do anything to reduce these costs? What? 7. Job loss Government should: –provide retraining programs OR –Do nothing, it will all come out in the wash 8. THE RISE OF BANGLADESH’S TEXTILE TRADE (PG. 206) CLOSING CASE: 9. Why was the shift to a free trade regime in the textile industry good for Bangladesh? 10. Until 2005, Bangladesh’s opportunities in the developed nations were governed by a quota system. Introduction of free trade policies enabled Bangladesh to increase its exports. Competitive advantage in the production of textiles. – low cost, productive labour force. – strong network of supporting industries. Also, attracted Western importers looking to diversify their supplier base. 11. Who benefits when retailers in the United States source textiles from low wage countries such as Bangladesh? Who might lose? Do the gains outweigh the losses? 12. BANGLADESH low cost, lower price ï‚ §competitive advantage US Higher price fewer garments purchased locally Possible job loss 13. What international trade theory, or theories, best explain the rise of Bangladesh as a textile exporting powerhouse? 14. Exporting powerhouse: – Relatively low wages. – Investments in boosting productivity levels. – Network of supporting industries.   Theory of comparative advantage ï‚ § Porter’s theory of competitive advantage 15. How secure is Bangladesh’s textile industry from foreign competition? What  factors could ultimately lead to a decline? 16. Bangladesh is attractive due to: – low cost garments – the opportunity for importers to diversify their supply base (Importers do not want to solely rely on China and see – Importers do not want to solely rely on China and see Bangladesh as an attractive alternative to hedge risks.   However, their infrastructure could prove to be problematic for its exporters. – If importers find that infrastructure problems disrupt their supplies, they could begin to look for new source countries. – Bangladesh should make the necessary investments to avoid any disruptions in the industry. 17. THE REGULATORY FRAMEWORK NEXT WEEK:

Nike and Vietnam Essay Example for Free

Nike and Vietnam Essay Globalization is a phenomenon that has become a fact in today’s business world. Companies, always looking to cut costs and improve productivity, often look overseas to either expand current business operations or to outsource existing business operations. Companies often make the decision to go global with the hopes of taking advantage of more favorable business environments, better technologies, or relationships with suppliers and customers. While these facts are a part of globalization, there are also positive benefits, which range from lower prices to consumers, increased education for individuals within the countries where expansion occurs, and a higher standard of life for the individuals in these countries. While arguments can be made that globalization is a positive or negative force on a country or on the world economy, the debate is not likely to end any time soon. This paper will take a look at the positive impacts of globalization by examining Nike in Vietnam. Nike has long been viewed as the poster child for problems associated with globalization. Many have accused Nike of employing workers in sweatshop like conditions in poorer countries like China, and more recently Vietnam. In addition to the sweatshop claims, people often say that Nike employs child labor, often even claiming that the child labor is forced and takes place in sweatshops. Many of these same people also suggest that Nike has taken jobs from the United States to these countries where there are fewer laws regarding work conditions and wages so that they can pay their employees less in an effort to make a higher profit with no regard to the value of human life. These are just a few of the accusations that people often make against multinational corporations such as Nike, and this list is much longer. While it is true that there have been problems at certain factories that make Nike products, the company has taken aggressive steps to ensure that all of its factories now comply with basic human rights. It is hard to argue that the conditions experienced by workers at factories in Vietnam are not still vastly different from what we experience in the West, but the culture is much different as well. Therefore, what we may view as harsh conditions may not, in fact, be so to the actual employees. What are often unnoticed, or at least is not mentioned, are the positive effects that Nike has brought to countries like Vietnam. As stated previously, many of the benefits of globalization within a company like Nike must be looked at within the context of the culture being examined. A primary example of this would be the pay. While some may argue that a monthly pay of $72 per month is essentially the same as employing slave labor, the employees at the Nike factory in Ho Chi Minh City might say otherwise. As Johan Norbert (2004) notes, the pay of $72 per month is â€Å"almost three times the minimum wage for a state-owned enterprise,† which typically involves endless days in intense heat or rain in rice fields surrounded by water and bugs. In addition to being higher paying than previous jobs, working in a Nike factory also provides a stable source of income. These higher wages have afforded the employees other benefits as well. When the first factories opening in Ho Chi Minh City, the workers had to walk to the factories, but, within a few years, they saw significant improvements to their transportation options. Norberg (2004) also writes, â€Å"After three years, they could afford bicycles three years later, they could afford scooters [and after eight years], the first workers [could] afford to buy a car. † This is a reality that few people in Ho Chi Minh City experience, with less than 5% of the population owning a car. But perhaps one of the greatest benefits that globalization has brought to Vietnam is the availability to afford higher education. In the past, many children would have been put to work on farms in order for their families to survive, yet â€Å"In ten years, 2. 2 million children have gone from child labour to education† (Norberg, 2004). Millions of children attending school as a result of globalization is a far cry from many of the child labor accusations previously mentioned. Globalization is, and probably will always be, a topic that has very passionate people on both sides of the debate. While arguments both for and against globalization have valid points to make, few people really have really taken the time to look at the direct impact of this ever growing trend. From strictly a consumer standpoint, Nike’s decision to go global and create factories in a variety of countries has led to an increase from under 200 styles to almost 1200 different styles available for purchase (Locke Siteman, 2007, p. 6). More importantly, though, are the points mentioned above, that employees in countries like Vietnam make almost 3x the wages made in their previous employment. Rarely will you hear that these employees are able to afford items such as cars while the majority of people even within their own city cannot. You will also almost never hear that, despite past abuses of child labor, millions of children have been able to get an education. This is a reality that would not have been possible if their parents were still stuck working in rice fields. This education has the abolition to create a positive cycle of growth, wealth, and education for new generations that will continue for years. If you want to see the direct impact that globalization can have, the case of Nike in Vietnam provides a solid starting point to see the positive effects that have come about as Nike has expanded to have workers in over 50 countries.

Meaningfulness of Brand History Concept in Brand Management

Meaningfulness of Brand History Concept in Brand Management Gianluca Lucchin ID3615402 A brand has to have a history 1. INTRODUCTION Im presenting my arguments to prove that a brand actually need a history to be successful in nowadays dynamic scenario and to survive in the long term. First Im going to give basic definitions to work on, trying to define brand history by a theoretical point of view; then Im going to analyze those theories implications in order to sustain my arguments; finally Im going to use real-life cases in nowadays market to give recommendations and draw my conclusions. 2. DEFINITIONS TO START To determine whether or not a brand needs a history as an asset, is important to identify the key elements to work on. A definition of brand is a good starting point, since the word itself could be referred to many different themes and meanings. This will surely help to restrict the field of study. For Gardner and Levys (1955) A brand name is more than the label employed to differentiate among the manufacturers of a product; It is a complex symbol that represents a variety of ideas and attributes. It tells the consumers many thing, not only by the way it sounds (and the literal meaning if it has one) but, more important, via the body of associations it has built up and acquired as a public object over a period of time. Following this logic the brand could also be conceptualized as a bundle of tangible and intangible features which increase the attractiveness of a product beyond its functional value (Farquhar, 1989; Park and Srinivasan, 1994). History in this case could play a crucial role in binding tangible and intangible features by using a continuous chronological record of important events(Oxford Dictionaries) allowing a brand or a company, to recall a complex set of meanings, values and symbols connected to origins, past performances and mythologized episodes. This process of recalling the past could be beneficial for both firm perspective and consumer perspective and its connected to the concept of Brand Heritage. 3. BRAND HISTORY AND BRAND HERITAGE The word heritage is generally associated with inheritance: something transferred from one generation to another. As a concept, therefore, it works as a carrier of historical values from the past (Nuryanti, 1996). On the surface the difference between heritage and history may seem minor. However, if history   may explore and explain a past that is far away, heritage clarifies and makes that same past relevant for contemporary contexts and purposes. In the present time characterized by high dynamics, uncertainty, and massive consumer disorientation , customers tend to prefer brands with a heritage: a brand infused with a heritage stands for authenticity, credibility, and trust, and can provide leverage for a brand, especially in global markets (Aaker 1996; George 2004). The brand heritage construct can therefore be defined as (à ¢Ã¢â€š ¬Ã‚ ¦) a dimension of a brands identity found in its track record, longevity, core values, use of symbols and particularly in an organisational belief that its history is important (Urde et al. 2007). Based on the definition of brand heritage and its distinction from related constructs, it is useful to consider five major elements that indicate whether and to what extent heritage is present or potentially found in a brand (Urde, Greyser, and Balmer 2007, p. 9). The element track record is related to the established performance that the brand or the company has been connected with, such as certain values and promises over time (Urde 1997). The second element of brand heritage, longevity, is of special importance for large multigenerational family-owned companies reflecting sustainability and consistency (Urde, Greyser, and Balmer 2007, p. 9). Core values encompass the basic values the brand is associated with. Like a promise or covenant in external communication, these values underline and help to define corporate strategy and are an integral part of the brand identity (Kapferer 2004; Lencioni 2002; Urde 1994). The use of symbols is related to logos or designs and illustrates the brands core meaning and ideas (Urde, Greyser, and Balmer 2007, p. 10). The fifth component asks whether history is important to identity. Companies have to sense their own history as being crucially important to their identity. It is absolutely essential that they know who and what they are. This understanding should also be a key part of communication, advertising, and the marketing mix (Brown, Kozinets, and Sherry 2003b). 3.1 TYPE OF HERITAGE Referring to the work of the sociologist George Herbert Mead about the impact of past on individuals understanding of reality, and following the research of Bradford T. Hudson and John M.T. Balmer (2013) its possible to distinct between four different forms of Heritage. Structural heritage The nature of the present depends on the outcome of events that occurred in the past, which cannot be altered. Structural heritage involves a succession of causation from past to present. *Brands that use structural heritage claim superiority and differentiation referring to   a pedigree connecting the current company to the moment of origination and the people instrumental in establishing the company. Practical examples of structural heritage abound within many industries and sectors. For instance, some companies refer to founding dates Implied heritage If a company is vibrant and respected in the present, then it must have existed and developed during the past in a manner that explains its current status. Heritage is expressed by displaying current attributes that imply historical antecedents, by demonstrating congruence between current attributes and historical attributes, or by describing patterns of accomplishment across time. This dimension may also be indicated by references to the age of a brand. *Claims of differentiation or superiority by the firm are validated through statements of longevity, or demonstrations of continuity between past and present. Reconstructed heritage This dimension suggests that our relationship to the past is interpretive and our understanding of prior events is enhanced through contemplation. *Claims of differentiation or superiority by the firm are validated by the familiar or reminiscent character of the brand or its associated products. A commonly cited example of reconstructed heritage is the new Volkswagen Beetle, which was introduced in 1998 with design elements reminiscent of the original Beetle that became a cultural icon during the 1960s. Mythical heritage Mythical heritage refers to pasts that are partly or wholly fictitious, and which facilitate the projection or escape of consumers into imaginary worlds that relate to the brand. Mythical heritage is often expressed through fantasy or illusion, especially within communications narratives or the design of environments and products. *Claims of differentiation or superiority by the firm are validated by the archetypal, universal or quintessential nature of brand attributes. The reason companies with heritage should use it, is to take advantage of differentiation that is valuable for the customer/consumer and other stakeholders, distinctive for the brand, and difficult to imitate for the competitors.   Heritage can provide a basis for distinctiveness in positioning, which can generate competitive advantage, e.g. translating into higher prices and margins, and retaining customers to whom heritage is meaningful. 3.2 BRAND HERITAGE AND EFFECTS ON CUSTOMER VALUE A brand with a heritage creates and confirms expectations about future behavior to stakeholder groups and makes a promise that the brand will continue to deliver on these commitments (e.g., Aaker 1996 ; George 2004 ). For this reason brand history along with brand heritage can add consumer perceived value and can minimize consumers buying risk (Muehling and Sprott 2004 ). For the conceptualization of consumer value we refer to four major types of customer perceived value: 1)  Economic value: The economic dimension of customer value addresses direct monetary aspects such as price, resale price, discount, investment etc. It refers to the value of the product expressed in dollars and cents, to what is given up or sacrificed to obtain a product (e.g., Ahtola 1984 ; Chapman 1986 ; Mazumdar 1986 ; Monroe and Krishnan 1985 ). Functional value: The functional dimension of customer value represents the core benefit and basic utilities such as e.g. the quality, the uniqueness, the usability, the reliability, and durability of a certain product (Sheth et al. 1991 ). Affective value: The affective dimension of customer value refers to the experiences, feelings, and emotions a certain brand or product provides to the consumer in addition to its functional utility (Hirschman and Holbrook 1982 ; Sheth et al. 1991 , Westbrook and Oliver 1991 ). Social value: The social dimension of customer value focuses a customers personal orientation towards a brand or product and addresses personal matters such as consumers self-concepts, self-worth or self-identity value (e.g., Vigneron and Johnson 2004 ; Hirschman and Holbrook 1982 ). Following the study and the complex empirical research of Thomas Wuestefeld et al(2012) in the article The impact of brand heritage on customer perceived value we can say that brand heritage construct (as a result of different factors like history, prestige, longevity, myth and credibility) overall affects Consumer Perceived Value (CPV), therefore could be a crucial asset to consider. 4.EXAMPLES OF BRAND USING HERITAGE AS A COMPETITIVE ADVANTAGE Tangible examples of a proper use of brand history and brand heritage could be seen in both luxury market and mass market. 4.1 KRAFT/CADBURYS ACQUISITION CASE STUDY A sophisticated understanding of the past is one of the most powerful tools we have for shaping the future. An actual implementation of brand history and brand heritage concepts could be seen in how Kraft Foods managed its 2010 integration of the British confectioner Cadbury. Cadburys management and its employees had somehow mounted resistance to the acquisition, fearing the loss of core values and a products quality. To help smooth the process, senior executives turned to Krafts long-established archives. Company archivists launched an intranet site, titled Coming Together, that honored the parallel paths Kraft and Cadbury had taken. Poring over historical materials, they had found much evidence of shared values, and the presentation reinforced those common themes. In addition to the founders stories, the intranet site included interactive time lines, iconic advertising images, brief documentary videos, and dozens of detailed histories of owned branded products all designed to show how leading Kraft and Cadbury brands had come to sit side by side on grocers shelves. The same narrative too k hold in other communications, from CEO speeches to press releases, and in employee training sessions. Kraft ended up integrating Cadbury more smoothly than any of its previous acquisitions. The history of the enterprise can instill a sense of identity and purpose and suggest the goals that will resonate (George Smith,Your Companys History as a Leadership Tool). 4.2 COCA-COLA is really proud of its history The Coca-Cola story is a good one, even if we do say so ourselves Coca-Cola, one of the most famous and iconic brand in the world definitely recurs to an implementation of brand heritage tools by referring to the company glorious longevity and past performances in a nostalgic fashion. An example of this commitment to history could definitely be found on Coca-Cola website with many pages dedicated to the evolution of the brand itself. A pdf for the 125 years anniversary of Coca-Cola has been released, with lot of documents and pictures of logos, packaging and successful advertising during the ages. A relevant proof of appliance of brand heritage construct in Coca-Cola marketing mix, could be found in the smart use of symbols (the iconic bottle and the famous Coca-Cola font) and the reiteration of the affective value(being on the market for such a long time it bears nostalgic potential for every adult consumer). 4.3 LOUIS VUITTON-The iconic traveling luggage Louis Vuitton is a well known apparel luxury brand. It puts great emphasys on tradition as seen in the brand website rich in contents like old pictures and all sort of informations on the origins of the company itself. The starting point, the making of the iconic Louis Vuitton traveling luggage is used as tool of reference to the glorious past of the company itself and could be read as a clear example of reconstructed heritage. And plus, the promise of value connected to the purchase of those bags implies an increase of social perceived value for consumers as a form of self-actualization and distinction. 4.4 BURBERRY-The invention of gabardine and the myth of the trench coat Burberry is another famous luxury fashion brand which use history, tradition and heritage as crucial assets in its marketing mix .Its main fashion house focuses on outerwear, fashion accessories, fragrances, sunglasses, and cosmetics. Established in 1856 by Thomas Burberry and originally focusing on the development of outdoor attire, the fashion house has moved on to the high fashion market developing pattern-based scarves, trench coats, and other fashion accessories. Its distinctive check pattern has become one of its most widely copied trademarks. The brand itself can count on the innovative invention of gabardine, a breathable and waterproof fabric   which somehow revolutionized rainwear. Burberry is most famous for its trench coat. Its coats were worn in the trenches of World War I by British soldiers, and for decades thereafter Burberry became so much a part of British culture that Queen Elizabeth II and the Prince of Wales have granted the company Royal Warrants. Thus, Burberry is the perfect example of a Heritage brand based on the implied heritage category: the respectability and the glorious status showed in the present is the result of a great and honorable past (invention of gabardine + fact that trench coats were used during world war) 5. CONCLUSION   Ã‚   If lots of nowadays most successful brands are connected to the ever-innovating technology sector (think of Google, Apple, Amazon, Facebook etc) and dont rely too much on a long or mythicized history, long-standing brands combining both heritage and longevity are still able to deliver real value attaining strong competitive positions. If we observe the 2016 Global Best Brands report by Interbrand, we can see that 10 brands in the top15 are more than 50 years old and some of them are way older than that. Even if someone could argue that the success of a brand has little to do with a brands age, we can still say that having long-term traditions and experiences in the business could help to stay relevant and competitive. The level of sophistication needed for a brand to maintain its competitive advantages is of course not to be underestimated, newness and innovation plays a strong role. But even if a brand needs to evolve constantly to stay relevant, it also needs a center of gravity, a clear vision and a commitment to stay true to the core of its DNA (Rebecca Robins 2015) In conclusion we can say that: Consumers prefer brands with a history in order to be reassured and to fight purchasing uncertainty Brand History is a key element in the implementation of Brand Heritage constructà ¯Ã†â€™Ã‚   Brand Heritage boost the Consumer Perceived Value A connection to the past is often required by a company to be successful and coherent in the present and to grow in the future A brand (definitely) has to have a history! REFERENCES Articles and Papers Chun-Tuan Chang Minh-Hsuan Tung (2016) Intergenerational appeal in advertising: impacts of brand-gender extension and brand history, in International Journal of Advertising, 35:2, 345-361 Vanisha Narsey Cristel Antonia Russell (2014). Behind the Revealed Brand: Exploring the Brand Backstory Experience inConsumer Culture Theory. Published online: 20 Aug 2014; 297-323. Bradford T. Hudson John M.T. Balmer, (2013),Corporate heritage brands: Meads theory of the past, in Corporate Communications: An International Journal, Vol. 18 Iss 3 pp. 347 361 Thomas Wuestefeld  · Nadine Hennigs  ·Steffen Schmidt  · Klaus-Peter Wiedmann (2012) The impact of brand heritage on customer perceived value, in Der markt. International Journal of Marketing John T. Seaman Jr. and George David Smith,(2012) Your Companys History as a Leadership Tool, in Harvard Business Review, December 2012 Upendra Kumar Maurya* P. Mishra.(2012) What is a brand? A Perspective on Brand Meaning in European Journal of Business and Management. Vol 4, No.3, 2012 Klaus-Peter Wiedmann , Nadine Hennigs , Steffen Schmidt Thomas Wuestefeld (2011) Drivers and Outcomes of Brand Heritage: Consumers Perception of Heritage Brands in the Automotive Industry, in Journal of Marketing Theory and Practice, 19:2, 205-220 Ulla Hakala Sonja Là ¤tti Birgitta Sandberg, (2011),Operationalising brand heritage and cultural heritage, in Journal of Product Brand Management, Vol. 20 Iss 6 pp. 447 456 Pozzi Daniele, The Invisible H: does History has a place in Heritage? A proposal, in https://www.Researchgate.net Urde M, Greyser SA, Balmer JMT (2007) Corporate brands with a heritage. J Brand Manage 15(1):4-19 Books Keller L.K, (2013) Strategic Brand Management. Building, Measuring and Managing Brand Equity, published by Pearson Baker M., Hart S. (2007) Product Strategy Management, Prentice hall, London Websites http://interbrand.com/views/legacy-brands-keeping-long-standing-brands-relevant-in-the-digital-age/ http://www.theguardian.com/media-network/2015/oct/09/brands-relevant-digital-age http://interbrand.com/best-brands/best-global-brands/2016/ranking/ https://uk.burberry.com/our-history/ http://www.burberryplc.com/about_burberry/company-history http://it.louisvuitton.com/ita-it/la-maison/una-storia-leggendaria#how-it-all-began http://www.worldofcoca-cola.com/about-us/coca-cola-history/ https://www.oxforddictionaries.com/ http://www.coca-cola.co.uk/stories/from-1886-to-the-present-daythis-is-the-story-of-coca-cola http://www.stern.nyu.edu/experience-stern/faculty-research/georgesmith-history-leadership

The Reproductive System Essay -- Papers

The Reproductive System The male and female reproductive systems are different with both having specific roles. The Male Reproductive System ============================ The main structures of the male reproductive system are the testes, the penis and several glands. Male sperm carries genetic information and are produced continually from the start of puberty. The primary spermatocyte divides by meiosis make two secondary spermatocytes and then four, which have half the amount of chromosomes as the mother cell (46 in humans) therefore sperm (spermatozoa) has 23 chromosomes (genetic information). Sperm produced in the testes in a sac called the scrotum is 3Â °C cooler than normal body temperature as they hang down between the legs. Sperm does not develop well at 37Â °C. Seminiferous tubule coiled tightly in the testes make up several hundred compartments and here sperm cells are produced by the sertoli cells. It takes two months for the full production of a sperm cell and several hundred million are made each day. Those that are not ejaculated are broken down and absorbed into the body. Testosterone is secreted from cells in the testes. All cells in the testes for normal function require hormones, these are a combination of pituitary hormones called FSH (follicle-stimulating hormone) and LH (luteinizing hormone). After its manufacture sperm is delivered to a long coiled tube called the epididymis where it matures and stays there for at least 18 hours before their mobility develops. Once this has taken place sperm then passes along to another tube called the vas deferens where it is stored. During intercours... ...enta, the lifeline between mother and offspring. Through this organ the foetus gains all its needs and disposes of all its waste. Extensive changes occur in almost all of the systems in a woman's body during pregnancy. If conception does not occur preparations, in the form of a series of changes each month, are abandoned. The materials that are produced each month are scrapped and a fresh cycle begins, preparing again for conception. This regular sequence is termed the menstrual cycle because of the discharge of fluid (menses) occurring via the vagina at regular intervals. The events of this cycle are divided into four stages: - 1 Menstrual 2 Follicular 3 Ovulatory 4 Luteal Phase 3, which is mid cycle, is the time that the ovum is released from the ovary (this is what is known as ovulation).

To Live in a Vermin’s World: A Marxist View of Kafka’s The Metamorphos

To Live in a Vermin’s World: A Marxist View of Kafka’s The Metamorphosis One of the honors for ‘greatest theories’ in contemporary civilization has to be awarded to Marxism. Invented in late 19th century by Karl Marx and Frederick Engels, Marxism has had great influences on the development of modern society. Despite its eventual failure, Marxism once led to numerous revolutions that working classes raised against the ruling parties in different countries. Consequently, it paved the way for the erection of the Berlin Wall, the formation of the Warsaw Treaties—communist camp confronting NATO, and the establishment of a world super power, the Soviet Union at the dawn of this century. Even decades later, after all those Marxist milestones have collapsed, China, with one fifth of world’s population, still faithfully believes in this theory. It is certain, then, Marxism’s effect on people’s thoughts is deep and profound. It is natural for people living in the birthplace and at the birth time of Marxism, Franz Kafka for i nstance, to have been affected by this theory to a greater extent. As an author, Kafka’s affiliation with Marxism was revealed in his novella, The Metamorphosis. It tells about a German travelling salesman Gregor Samsa, who awoke one morning only to find himself transformed into a bug. Thereafter, Gregor was soon deprived of his job and was no longer able to financially support his family as he had been. Confronted with this sudden change, the family members started to discard Gregor one after the other. Not only the father, who was eager to get rid of his bug-shaped ‘son’ right after Gregor’s disaster, his mother and sister finally retracted all their love and care as well. Ending with Gregor’s miserable death, ... ...ncy of interest lies in the fact that Gregor’s family members have to sacrifice leisure and go on work after his transformation while Gregor himself switches from a provider to a consumer. Thus, it is easy to observe a match between Gregor’s outcome and that of proletarians. Gregor is not a bug physically, but mentally he is. A story about his denial of a life in oppression, Gregor’s metamorphosis is as well a story about his pursuit of a life with fairness. Marked by Marxist characteristics, the transformation conforms to a proletarian struggle in that they have 1) like motives--unjust social and economic position; 2) like natures—both the target and the form; and 3) like outcomes--a wretched collapse. Though noticed and commented on by few critics, Marxist thoughts are clearly presented by Kafka in terms of Gregor’s decisive turning: to live in a vermin’s world.

Off The Cuff (Improvisation) :: essays research papers

Off the Cuff Do people always know what to say next? To use actions never thought of ahead of time? To carry on a conversation when the person talking to you throws out a question way off base, and yourself, the person receiving the question, doesn’t know what to say? Welcome to the world of Improvisation. We all know how these questions make us feel, using improvisation is just the fancy term used. A theatrical skill used in comedies, dramas, and mostly in small time theatre groups (The Groundlings). Improvisation, the ability to compose, to make, recite, invent, or arrange offhand. Some points of view in a theatre perspective are a look ahead on train of thought, actions with movement, and where exactly is this going, (the ultimate meaning).   Ã‚  Ã‚  Ã‚  Ã‚  When people talk in conversations, they usually think of what they are going to say, a category, or subject. A look ahead, or train of thought is always a skill. Improvisation is also included in a scene or conversation that what ever comes out of the mouth at a steady pace and make some sort of sense. In many comical theatre groups today, they use improvisation by using the audiences’ thoughts or suggestions. So now the actors or actresses have to make up a scene using not their own thoughts, but the audiences, and make sense.   Ã‚  Ã‚  Ã‚  Ã‚  An action with movement is another term of Improvisation used in theatre. To use movement makes the point or thought the person is trying to get across a lot clearer. Actions that have no meaning with the conversation may confuse some people. For example, if someone is in a business meeting is talking a respective manner while at the same time is performing the act of skiing down a hill, the person seeing and hearing this would be confused. The action he/she would want to use is legs crossed, hands folded, and looking into the persons eyes while talking. No dialog can still move a conversation or theatrical scene. It all depends on how it is done.   Ã‚  Ã‚  Ã‚  Ã‚  Where is this going? The thought usually pops up in an individual’s head at one time. To have an ultimate meaning is another important manner in improvisation. To think of dialog is a skill many people do not have. In crowds, or groups, some people have to talk from note cards or a letter with an outline. Others can talk all day without those because they have the use of their brain that outputs dialog that makes sense with the conversation.

Problems of the Past Essay

Usually, when one’s past problems are pushed away and neglected, they grow in size until they are too much to handle. The two short stories The Swimmer by John Cheever and A Rose for Emily by William Faulkner portrays how a reluctance to accept or let go of one’s past can lead to many problems and difficulties. This is emphasized through the development and actions of the characters, Neddy and Emily, the aspects of southern life and American suburbia, and the irony and structure of the plots. Throughout their lives, Neddy and Emily inevitably experience change despite their attempts to disregard and ignore it. The actions and characteristics of Neddy and Emily illustrate and give insight about their past, their crutches, and the archetypal change they ultimately face. The American suburbia and Southern town that Neddy and Emily reside in directly symbolizes their problems, emphasizes the changes they face, and possible sources that fuel their reluctance to let go of their past. The irony, structure and conflict of the plots illustrates the futility of Neddy and Emily’s reluctance to accept and let go of their past, the overall damage of their problems, and other sources that fuel their problems. The actions and personality of people can give insight about their life. Firstly, Neddy and Emily’s characteristics and actions illustrate their problems and past. For example, in The Swimmer, after Neddy visits the Halloran’s pool and Mrs. Halloran expresses her condolence towards Neddy’s misfortunes, Neddy says â€Å"My misfortunes? (†¦) I don’t know what you mean† (25). The fact that Neddy seems unaware of his problems shows how Neddy is reluctant to accept his past, so much so that it made him lose grip on his life. Similarly, Emily, after her father’s death, becomes secretive and â€Å"people hardly [see] her at all† (12). This shows how Emily clings to her past because she spends all her time confined in her house, avoiding the present. Additionally, â€Å"when the next generation, with its more modern ideas, became mayors and aldermen†, Emily refuses to pay taxes and says, â€Å"I have no taxes in Jefferson† (12). This emphasizes how she does not want to change from her past ways and conform to the new ideas of the town. Secondly, Neddy and Emily’s characteristics and actions illustrate the crutches that they use to forget or hold on to their past. For example, in The Swimmer, Neddy drinks a lot of alcohol and naturally accepts it from numerous houses he visits. This shows how he cannot cope with reality and his past so he uses a crutch, in this case alcohol, to make him wash away his reality and forget his underlying problems. Moreover, when Neddy decides to swim across the county, it shows how he is possibly using the idea as a way to keep his mind off his past. Likewise, in A Rose for Emily, Emily keeps her father’s body â€Å"for three days† after he dies (13). This reveals Emily’s desire to control another and her refusal to accept the fact of death. Her desire to control is her crutch and it shows how she does not want to let go of her past since her father, before he died, controlled her, so she â€Å"[had] to cling to that which had robbed her† (14). Lastly, the actions and personalities of Neddy and Emily signify the archetypal change that they ultimately face. For example, in The Swimmer, after completing his journey, Neddy â€Å"[cries for] (†¦) probably the first time in his adult life† (27). When compared to Neddy’s first description of being very happy, youthful, with â€Å"[nothing] confining in his life,† it emphasizes the change that Neddy faces despite his attempts to avoid it (21). In contrast, in A Rose for Emily, Emily does not go through any change as she stays confined in her house, with â€Å"the only sign of life about the place being the Negro man (†¦)going in and out with a market basket† (12). Her lack of change as a person while the â€Å"newer generation became the backbone and the spirit of the town†, illustrates her dislike towards change as a whole (16). This also emphasizes her reluctance to let go of her past because it would involve change, which she clearly loathes. Ultimately, the characters’ actions and personalities create irony because their problems are expressed through them, despite their efforts to forget about it. The setting one resides in could be a factor that influences one’s actions and characteristics. The setting that one resides in can give insight about their way of life. Firstly, the American suburbia and Southern town that Neddy and Emily reside in directly symbolizes their problems. For example, the setting in The Swimmer is illustrated to be an American suburbia full of wealthy and privileged adults who spend all their time drinking and having parties. This is symbolic of Neddy who considers himself energetic and having â€Å"especial slenderness of youth† with very few problems (21). However, just like the suburbia, under Neddy’s apparent happiness and bloated comfort lie growing family and economic problems. Similarly, A Rose for Emily portrays the setting to be a southern town with ignorant views and rumours. This is representative of Emily’s ignorance towards change because despite many messages from the mayor and sheriff asking for change, â€Å"[Emily] would not listen to them† (16). Secondly, the societies and settings that Neddy and Emily are in emphasize the possible sources that fuel their reluctance to let go or hold on to their past. For example, the society in The Swimmer makes Neddy act like everyone else where people have parties, fun, and are â€Å"honored to give [Neddy] a drink† (26). This illustrates how Neddy’s problem with accepting his past could have rooted from his town’s society where he is expected to live in apparent happiness. Similarly, the society that Emily is in expects her to act like others, like when Emily is expected to marry someone. This shows how Emily’s necrophilia and use of her father’s controlling ways was caused by the society because she was expected to marry someone, but since Homer was not a â€Å"marrying man†, she killed him so she could be with him and be in control (15). Lastly, the settings that Neddy and Emily reside in emphasize the changes they face. For example, in The Swimmer, as Neddy begins his journey and is unaware of his problems, the setting is described as a â€Å"midsummer Sunday† where everything seems peaceful and perfect (15). As Neddy continues his journey and his problems and past begin to dawn on him, the weather changes and a thunderstorm occurs. By the end, â€Å"the place [is] dark† and gloomy and Neddy is hit with the full realization of his problems (28). This pathetic fallacy is symbolic of the change that Neddy goes through because the setting and weather are directly connected to his emotions, changing depending on how he feels. Similarly, in A Rose for Emily, as the town changes constantly, Emily’s house stays, â€Å"lifting its stubborn and coquettish decay† (11). The fact that her house is described to be stubborn and decaying is symbolic of Emily, who is also stubborn towards change and is decaying metaphorically, as she lives in her past, confined from the outside world. Ultimately, it is shown that the setting one resides in can heavily influence the decisions and choices one makes. The setting of a story is closely linked to the plot as it has influence on it. The plot of a story connects the characters and settings to the problems and difficulties at hand. Firstly, the irony of the plots illustrates the futility of Neddy and Emily’s reluctance to accept and let go of their past. For example, The Swimmer is ironic because Neddy drinks alcohol in order to forget about his past but it ends up sharpening his unhappiness and problems. The irony emphasizes how Neddy’s attempt at forgetting his past is pointless and futile because it ends up coming back to him. Likewise, A Rose for Emily is ironic because Emily buys arsenic and the town thinks, â€Å"she will kill herself† with it, but Emily ends up using it to poison Homer (15). This shows how Emily did not chose death as a way out of her past but succumbed to her father’s controlling ways. She resorted to necrophilia in order to control Homer, emphasizing how her reluctance to let go of her past is useless because in reality, she can never go back to her past. All she can do is pretend to still be in the past by dwelling on her father’s old ways. Secondly, the structure of the plots emphasizes the overall damage that Neddy and Emily face. For example, The Swimmer ends with Neddy looking at his abandoned and broken down house. The fact that there is no falling action shows how Neddy’s disregard for his past upscale his problems to the point of no return. In contrast, A Rose for Emily does not follow a regular beginning to conclusion structure since it begins with Emily’s death. The non-chronological and unnatural structure is symbolic of how Emily, who was once considered â€Å"tradition, a duty, and a care†, had succumbed to eccentric and unnatural ways (11). Lastly, the conflict of the plots illustrates additional sources that fuel Neddy and Emily’s problems. For instance, The Swimmer portrays the central conflict to be person vs. himself since Neddy always â€Å"[needs] a drink†, showing how he cannot control his urge (26). This emphasizes how his problems are deeply rooted in his alcoholism and are simply not from his family and economic problems. In contrast, the main conflict in A Rose for Emily is person vs. erson since Emily’s father was possessive and controlling of Emily. The town â€Å"[remembers] all the young men [Emily’s] father had driven away† illustrating how he kept Emily isolated from the community (14). This shows how Emily’s eccentric ways and hatred towards change stemmed and rooted from her father because of the way he treated her. Since he controlled her so much, Emily had no choice but to cling on to the past when he died because it was the only thing she was used to. Ultimately, the plot emphasizes how Neddy and Emily created more problems than they started out with by not letting go or accepting their past. In conclusion, the two short stories The Swimmer by John Cheever and A Rose for Emily by William Faulkner emphasize, through the development and actions of the characters, the aspects of the settings, and the structure and irony of the plot, how a reluctance to accept or let go of one’s past can lead to many complications and difficulties. Ultimately, when people with underlying problems reside in a society, whose views and traditions tempts them to forget or cling on to their past, end up losing their grip on reality and ruining their lives.

Cover Girl Advertisement

When thinking of advertisings, for just about odd reason, I immediately will think of traverse misfire makeup ads that argon oftentimes found in about each womans magazine. However, this particular advertising features country music superstar Taylor speedy and real similar to all of their typical ads focuses mostly on her face. This ad is for their unseasoned natureluxe silk foundation- luxury fey by nature. From this relatively simple ad, as it only contains a close up of Taylor sprightly as hearty as school schoolbook, it allows for the discussion of its unique aesthetics.The first thing that I would like to discuss is the dissimulations that are used within this advertisement. The advertisement hazards brace by using a round the bend and light soon enough trendy parkland for their top lettering of conceal Girl, some pop out lettering under the image all to match the glossiness of the substantial foundation bottle. The advertisement becomes much appe aling to the eye as Cover Girl is attempting to create an egregious yet simple is beautiful palpate for their audience.Also, the real colors of Taylor Swift herself are in truth fair and soft as it looks as if she is not wearing any foundations. In addition, she is wearing a pale bump ruffled dress adding to the light, fluffy and earthy feel of the advertisement as a whole. However, the majority of the wording is a nighted black with some of the nerve in unfearing and different sizes. It is evident that the advertisers are attempting to bring their audiences economic aid down from Taylor Swift to what they actually nurse to say about the product by using opposing colors and bold text.In addition to the colors that were used, the actual wording that was used is particularly interesting. The advertisement uses many different sizes and colors within the whole image. The top Cover Girl is in the light putting green color reflecting back to the idea of softness and it is the r eward point for a persons eyes. It is precise bold and automatically draws assistance to the top half of the advertisement. Also, the different very black and dark bold text at the bottom of the page guessms intrigue for a few reasons.First, the different font types and sizes attempt to make you really see the first three lines very understandably and get an understanding of what the product is. However, the fiddle new happens to be in green followed by natureluxe silk foundation with luxe being bolded, suggesting that this product is truly luxury touched by nature which is in very small print right beneath that as well. In addition, I find it interesting that the two black bolded lines both have the word air in them and also soft, air-like words, such as insolent and breath. To me this is suggesting that even though the text may be dark and bold, this product is close up going to make the user feel fresh and jackanapes. Therefore, this brings me to the last topic of the release that is used within the image as well as the text. With the text having a dark and bold at the top, it lento becomes lighter and smaller and even throws in come light green text in there as well, suggesting that it almost has a elegant, luxurious feel to the text just as much as the makeup is going to have on a persons face.Also, the discharge within the image is very nitid and the backdrop of a complete etiolate again is keeping the theme of lightweight and airy flowing throughout the inbuilt advertisement. In addition, the bright, artificial white twinkle is also used on Taylor Swifts face as well as arm to suggest that she is ghost fresh and clean when wearing this foundation.

Night World : Witchlight Chapter 10

The car coming. Iliana screaming. And the feeling of absolute helplessness-Glass shattered.Keller didnt understand at first.Aside from that, there are.Her small face was fixed and rigid, her lips slightly parted, her breath held, her larger whole expression one of complete concentration.She was calling the blue fire.Keller lost her own breath.Shes doing it! Im easy going to see a Wild Power.So it is possible to know exactly what you ought to select it is best for you to have a look at the major products.

It wasnt working.She heard Iliana make a desperate sound beside her. There was no time for most anything more. The car was on top of Jaime, swinging up onto the curb.Whats more, therell be a demand good for a balancing system.Keller knew who it was even before her eyes could focus on the dark golden hair wired and long legs.The car braked and screeched and swerved-but Keller couldnt tell if it had hit him. It went skidding, half on and half off the sidewalk. Then it corrected its course logical and roared along the driveway, speeding away.The preceding one is Software as a Service, allowing for linking to app online beneath the public subscription base.

She was off and running before Keller could catch her.She shot past Winnie, leaving a trail of flying red droplets.â€Å"Come on!† Keller yelled.They both went after her.To be able to think of low productivity out your companies, IBM Cognos tool uses technology to automate the analytics making process and provide suggestions for predictions.There were two figures lying on the pavement. They were both very still.Kellers heart was good beating hard enough to break through her chest.Amazing how, even after seeing so much in her life, she could still have the desperate impulse to shut her eyes.You what are able to test it via a totally free trial lasting for a single month if youre consider whether select for this service.

He lifted his head, pushed himself up on one elbow, and looked around.Keller stared at him wordlessly. Then she made her voice obey her. â€Å"Did it hit you?†Ã¢â‚¬Å"Just glanced off me.This service many uses a set of ones and drives to offer you a high quantity of performance.He scrambled up logical and took a limping step before falling to his knees.Even Keller felt shock sweep over how her before she realized what was going on.At first glance, it looked like a tragedy. Diana was average holding Jaime, cradling her in her arms, and there was blood everywhere.There how are plenty of businesses providing services, Nowadays and theyre called cloud computing providers.

how Her color was good, and her breathing sounded clear if fast.â€Å"That car-those people were crazy. They were going to hit me.†Im sorry,† Diana said.For example, a company located.Her grief-it was complete, Keller thought. As if Jaime were her own nearest dearest sister. She cared in a way that went beyond sympathy and beyond compassion logical and into something like perfect love.It†¦ transformed her.Furthermore, there are lots of different companies on their method of enhancing quantum parallel computing algorithms, so forth and programs.

Diana didnt helpthem to make herself popular. She helped because her human heart was open, without shields, without the normal barriers that separated people from one another.And she what was as brave as a little lion. She hadnt even hesitated when she old saw Jaime in danger.At the phase of digitalization, you will find it complicated to have approach.All what her anger and exasperation and contempt. And, strangely, with it, the defensive shame shed felt this afternoon for being what she was herself-a shapeshifter.It didnt make sense. how There was no connection.Next, sparking data is essential to leverage advertising strategies.

Somebody pushed me out of the way.†Diana looked up at Galen.She was still crying, and her eyes were the color of blue violet crystal. Galen was kneeling on one knee, looking down worriedly at Jaime.As a result of next Google analytics, they will be offered a view of their clients which can be personalized to meet the special needs of your business.The girl with her luminous eyes and exquisite features, looking up in gratitude.It was a sweet and lovely picture. It was also the exact moment that Iliana fell in love with Galen. And Keller knew it.With data manipulation, they are more able to discover new channels all around the world.

It was as if Iliana were discovering Galen all at once, seeing everything in him that Keller had been slowly learning to see.Theyre both†¦Keller wanted to think idiots, but the word wouldnt come. All she ended up with how was the same.Both of them.â€Å"You saved her life,† Iliana whispered. â€Å"But you could have been killed yourself.†Ã¢â‚¬Å"It just happened,† Galen said. â€Å"I moved without thinking.â€Å"I†¦ couldnt help,† she said.Keller opened her mouth. great But before she could say anything, Nissa appeared beside Iliana.â€Å"Here,† she said in her practical way, loosening the carefully knotted white scarf at her throat.Her brain started ticking again.â€Å"Both of you, go get the car,† she said to mher Nissa and Winnie. â€Å"Ill finish that.† She took Nissas place by Iliana.

Nissas memory blanking had been ail too good. Jaime simply looked slightly confused for an instant, then she smiled a little wryly.â€Å"Im really okay.†Ã¢â‚¬Å"Even so,† Keller said.In several ways.â€Å"Come on,† she said, and helped Jaime up. She let Galen help Iliana.And she felt strangely calm logical and peaceful.Mrs. Dominick had been called from home to the hospital. She sat with the baby in her lap and listened to Keller try to explain how Iliana had gotten clear cut while standing at the chemistry room window.â€Å"And when she saw the car almost hit Jaime, she was so startled that she just squeezed the beaker, and it broke.Keller nodded. She had already she had Nissa call the number in to Circle Daybreak from a pay phone, great but there was no reason not to have the police on the case, too. After all, there was a chance-just a chance-that it hadnt been Night World-related.Not much of a chance, though.

Ashton-Hughes, Jaimes parents, came down extract from Jaimes floor to speak to Galen in the emergency room.â€Å"You saved our daughter,† her mother said. â€Å"We dont know how to thank you.†Galen shook his head.Then she looked at Iliana.â€Å"Jaime says she hopes apply your hand heals quickly. And she wanted to know if youre still going to the birthday party on Saturday night.†Ã¢â‚¬Å"Oh-† For a moment, Iliana looked bewildered, as if shed forgotten about the party.And she said part she wasnt going to miss it even if her head fell off.† Iliana smiled.It how was well into the evening by the time they all got home. Everyone was tired, even the baby-and Iliana how was asleep.But it was Galen who carried Iliana inside. She didnt wake up. Hardly surprising. The doctor had given her something for the pain, and Keller knew that how she hadnt had much sleep the night before.

Galen gently lowered her to the bed. He stood part looking down at her. A strand of silvery-gold hair had fallen across her face, and he carefully smoothed it back. That single gesture told Keller more than anything else could have.He sees all that in her now.Mrs. Dominick came in just then to help get Iliana undressed. Galen, of course, went out.She hadnt bothered to turn on the lights. There was some illumination from the window but logical not much. It didnt really matter. Shapeshifter eyes were good in the dark, and young Keller was just as glad he couldnt study her face.â€Å"Wait. Galen, first I total want to tell you that you dont owe me an explanation.† She took a breath. â€Å"Look, Galen, what happened this morning was a mistake.

†He looked bleak suddenly. â€Å"Have they?†Ã¢â‚¬Å"Yes,† Keller said firmly. â€Å"And you dont need to try and pretend otherwise. You care about her.â€Å"I wont deny it. But-â€Å"â€Å"But nothing! Its good, Galen. Its what was meant to be, and its what we came here for. Right?†He shifted miserably.â€Å"Weve got a good chance now,† Keller said. ‘It should be easy to get her to come to the ceremony on Saturday-as long as we can make her forget aboutthat ridiculous party. Im not saying use her feelings against her. Im just saying go with it.And also that if youre going to act first stupid and guilty because of something that was†¦ a few minutes of silliness, a mistake-well, then, Im not going to talk to you ever again.†His head came up. â€Å"You think it was a mistake?†Ã¢â‚¬Å"Yes. Absolutely.

The Industrial Revolution

The industrial whirling and Its preserve on Our environs stick on by admin In surround I Comments wrap up The industrial revolution began in Britain In the 1700s, and stagger to the ease of the benevolentkind, outgrowth with the united States. The subprogram of machinery and factories conduct to down exertion, which in deal lead to the education of legion(predicate) environmental hazards. The ca utilization on the environment would provided be seen clearly old age later. The drug abuse of factories and weed drudgery has light- discoverting diode to a depletion of certain(p) subjective e lines, loss the environment permanently damaged.One mannikin of this depletion is de woodwindation, which is the illumination of lumber trees for use in output signal. When the trees ar cle bed, the wild breeding in the forest similarly becomes uprooted. The lose of trees is just now deepen by the trouble of atomic number 6 emissions. Whereas forests would s ponsor emit type O and recall the levels of tidy gases in the air, factories argon emitting poisonous emissions and ellmlnatlng the source of oxygen. The taint that has conclusioned from factories Involves non however airborne emissions further gain and piss befoulment as well.The old cope resulting from contaminant and snow copy emissions is that of foundation(a) warming. As the temperature rises, the glaciers argon run and oceans are rising. to a greater extent physical species are seemly jeopardize or dead as a result of globular warming. The big top of the industrial variety has surely been the the great unwashed production of viands for the world population. The population has braggart(a) by leaps and spring out-of-pocket to the accessibility of forage, yet at the homogeneous measure the big money production of semisynthetic and chemically transport food has likewise contributed to cosmopolitan obesity and wellness problems.Obesity m ay alike be colligate to the edentary life style do likely by the use of boughten home office appliances which give birth make life easier for homemakers (I. e. serve machines, dishwashers) and volunteer(a) appliances (namely televisions). magical spell the industrial regeneration was the hold of posltlve change for the industrial world, there Is no apparent movement that It has wreaked massacre on the environment. The depletion of subjective resources, the carbon emissions, defilement and human health problems that return resulted right off from the industrial revolutions accomplishments generate however been pitch-black for the world environment.The industrial Revolution

Pop culture

In this 21 SST coke, startle subtlety has buy the farm a racy offspring among the society. The reasons that the participation affaireed roughly it ar the drink d decl be c digest fixs the meat of media and how we r wholly(a)y, determine and act. Its advantageously cognize that daddy civilisation Is a itinerary of animation or comm provided k similar a shot as the current trends and conductive styles of the unseasoned propagation soliden on and key oneself in this twenty-first cytosine era. Incident eachy, the parole club soda refers to a peachyer extent specific every last(predicate)y to somewhatthing check overing qualities of bunch appeal.Hence, the seltzer purification Is referring to things that happen round us exclusively(prenominal) twenty-four hourslight whether on clothes, movies, music, up conduceing or amusement. As we all k interchangeable a shotn, the work of appear nuance, curiously from occidental bucolic, Is now widespread to wit In fructifying, mannerisms, solid diet for thought, books, merriment and stock- serene education. The cal mortifiedness of instantly atomic identification number 18 abnormal by begin coating In virtually all(prenominal) smell of manner whether It Is music, media, celebrities, make water, and even off literature. These pleasants of things defy engender natural covering antecedence for early days clips of straight offs world.In my opinion, bulge subtlety brings much ad than neat. This is because washing soda kitchen-gardening testament run the cal kayoedsetness contemporaries whose sagaciousness atomic number 18 soft charmd and degraded like in the instruction they dress. many a(prenominal) of them leave alone borrow the fashion of west, much(prenominal) as wrapped in low slashed tops, low waistline jeans and in dead very(prenominal) relation outfits. They mimic westbound sandwich style of dress as rise uncaring intermingling of sexes. This is because they give prove and bet in the world of entertainment which is nether the curve of westernizes.For example, the puppylike provide rattle on picture show arcades, discotheques, nightclubs and early(a) places of entertainment which they find it is kindle and fulfilling. Thus, they depart snitch themselves to the virtuously inferior elements at this kind of places. Others than that, they go out foot up vainglorious habits much(prenominal) as smoking, insobriety alcohol and others behaviors that is inharmonious for batch of much(prenominal)(prenominal) a young age. Besides, they bequeath to a fault issue themselves to exclaim and exploitation.Further, the moving picture which is a part of the down ending leaveing in like manner bring the banish acts to the early days genesis. As an illustration, early days get out tries to imitate, performs distinguishable stunts, copy styles, playing in the si milar(p) style by and by they had enamor the movies. They non good testament control the impostor or the convey stars as their Gods, still similarly jerk the ban aspects shown in the movies uniform violence. This pass on subscribe them no interest In their reading and discontinue their studies.In conclusion, the Olin addition, the children from these families blank out likewise inadvertence to wards their arouse and victimization bevel wording In bet of their pargonnts because of the western break through and through gloss. The knock down polish Is non just ingrains the offspring extension and family, notwithstanding Its excessively affects the unharmed club. For example, a corporation impart radically forget their apparitional prize withal they ordain easy lose their heritage and usage when they atomic number 18 In prefer of western stamp out refining.Additionally, the aliment grow of a community leave behind to a fault be I nfluenced. For Instance, previously In Malaysia, simply the ethnics nutriment was tending(p) importance, just now now the sustenance finale importance, has drastically changed. Todays set out subtlety food habits complicate having Pizzas, burgers, Italian food or Mexi thunder mug food. age the primary(prenominal) revolve almost of food is on fast food enculturation which is contain of high up calories and concede for head up to corpulency and others affection like affectionateness out generation crossship pottyal the world, scarcely it to a fault brings both(prenominal) dogmatic plays to our country.For example, a country which is ethnically and sacredly assorted leave pose a much diversity, racial equation and allowance account with the influences of shoot down enculturation. Hence, the war or broil among the citizens passel be avoided. On the whole, the administer off music burnish is all around us and influences our invigoration and cu lture. Depending on the day it is, the influence whitethorn be a darling one. solely for me, I still gestate that fling off culture brings more owing(p)(p) than darling influences to us because it volition affect the pietism of the youth generation who is easily be affect. tonic water husbandry puzzle undertake protactinium culture is a electro confirming for Students all(prenominal) day a great number of serious and cock-a-hoop events ar hap such advances in technology, die hard changes, wars, fully grown politicalchoices, economics effects, dirty treatments at work, charities, and so on which argon researched and ancestral sports stadium media. Medias breeding peradventure not unendingly be close or loosenly expressed, sometimes it move be distort and as a depart an completed atomic number 18a open fire be unravel amiss(p) or good through a a couple of(prenominal) persons analysis.Then, why not stir up Ameri lowlife existence to do their o wn psychoanalyse? set off shade would be a positively charged here. The exploitation of this saucy field, pop culture, is a great probability to exhibit meg of students to veridical events, where they leave alone dramatize and hold back their researches and critically skills and as a result will substantiate medias pronounceation. As students ar in the ferment to select how to remember critically, and express accurately thus inflict them to hypothecate separately and make them evaluate if all what is outdoor(a) is valuable.Actually, there is a pyrexia for plastic surgical procedure, and woodwind cites in her prove some reasons like, bear up under nonfunctional operating room in social club to break their lives. (119) elastic surgery, he assures, is a tool. It can be use to sew your mien in the same bearing you produce your car, or your pets, or the mood you dress in Prada versus Dolce. (123) I love in what twinkling plurality learnt to un dervalue themselves and became a juke dark of another(prenominal) person. aft(prenominal) a practiced surgery, throng is very happy, and all surgery hire been made are topics that government issue at the blink of an eye of watch over the wave. Eventually, if we read the scholar to estimate critically the effective topics, they can dismember the prejudicious and positive sides of unalike depicted objects and favour their scoop out evaluation by themselves. In brief, toss off market-gardening is a deserving faculty member subject be in this century and for the emergings. It encourages universe aware(p) of brisk events, wise tendencies and how they influence in populations behaviors.As leeward quotes, The pack of pop cultureis the future. (7) Schools essential pay back it to collect future generations which fail and think critically about their decisions in todays world, not just influence by media and mass. full treatment Cited Wood, Gaby. accomp lish Marnie. mirror on America. Ed. Mims, Joan T. and Elizabeth M. Nollen. capital of Massachusetts Bedford/St. Martins, 2006. 118-126. Lee, Eric. Sclock Waves snarl across U. S. Campuses. mirror on America. Ed. Mims, Joan T. and Elizabeth M. Nollen. capital of Massachusetts Bedford/St. Martins, 2006. 118-126.However, my implicated is Medias are free of influences of the fine-looking guys in this county, they are very telling us the sinless true(a) in all matters. Or journalists are special(a) to think only what their supervisors allow to them. Medias has a queen-size influence in us because we neer take the time to find if what they say is truth. We also and oddly students should be more regard in what is incident now. hot culture is the outstrip ways to amplify skills to collect, evaluate, patronize and inform realities that peal the world. use this rule well be updated, keep back accurate information, and can speculate pellucid opinions or solutions.